Showing posts with label Tesco. Show all posts
Showing posts with label Tesco. Show all posts

Wednesday, 28 November 2012

Day 151, Beer 151 - Salopian's "Oracle"


Today's Beer




Name – Oracle

Brewer – Salopian

Classification – Golden Ale

Strength – 4.0% ABV



Verdict - At A Glance

On the eye – Pale, suspiciously hypnotic straw gold.

On the nose – Generous amounts of citrusy marvellousness. (Sometimes only made up words will do.)

On the tongue – A massive grapefruit-heavy thwack from an implausibly 'light' beer. Astounding.

On the subject – Well, there's really too much to neatly sum up here... (Read on.) 

On the market – Oh, how I tire of revealing that a fabulous beer is hard to come by! Shrewsbury based Salopian work overtime providing their own decent coverage of the western areas of England but, like so many other superb small breweries, they can only reach so far. (Will someone please tell the major supermarkets there's been a beer revolution going on for a few years now!) This rare specimen was retrieved by trained specialists at Newark's Real Ale Store.

On the
whole8.5/10



Full Review


Why aren't the majority of the best UK beers available in supermarkets?

I'm obviously not talking about the beers which are 'known as' being the best – those beers which hog the often minuscule areas set aside for 'proper beer' which come from the likes of Greene King, Badger, Marston's, Greene King and... well, Greene King. These beers are fine in themselves, many of them are more than 'fine', but nobody who follows the beer scene still believes any of these brews represent the best of what's being produced in Britain today.

In fact, most beer aficionados (one of which I hope to be when I grow up) have spent the last five years or so watching a gargantuan gulf opening up between those beers which have been sharing the crown for many decades – and those entirely different beers which really ought to be wearing it now.

But when I walk into most supermarkets, certainly those I work or live nearby, I find I'm still asking myself the same old question...

Where's all the good stuff?”

Incredibly, after a period of such ferocious evolution and creativity within the beer industry, as things stand the only way of seeing bottles of Thornbridge standing shoulder to shoulder with concoctions from Kernel, Magic Rock, Brew Dog, Marble, and any number of other 'well known' contemporary breweries – is at a specialist retailer or within the dispassionate confines of a specialist dealer's website.

I find this bizarre. It's also hugely frustrating.

Most of all though, it's plain old unacceptable.

These massively exciting beers should either be getting some of the existing 'proper beer' shelf space in big supermarkets, or preferably they should be getting a section all of their own. After all, what possible commonalities do Fursty Ferret and Bombardier share with beers such as Jaipur, 5AMSaint, or Conqueror 1075?

Beyond the fact these are all beers – what else is even remotely similar about them?

So come on ASDA, come on Tesco, Sainsbury's, and Morrisson's – aka “The Big Four” – it's time for you all to help your customers to take part in this new and exciting consumer experience. Quite apart from the public service aspect, you're also guaranteed to increase your profits massively, as an entirely new demographic suddenly adds its ever-growing ranks to your checkout lines.

I can but dream...

Until then, I'll just tell you about another fantastic beer you probably won't currently find in your local supermarket, another beer which could be greatly improving your day if only you could get your hands on it.

Oracle is actually something of a liquid surprise. At 4.0% ABV, you could be excused for expecting a beer that's light in impact as well as in alcohol content. This is very much not the case. Many breweries in the aforementioned 'contemporary proper beer' arena take great delight in demonstrating to us just how much flavour can be crammed into drinks of relatively low or 'sessionable' strength, but Salopian have clearly gone to extraordinary lengths here to create what could well be the very best example of this low booze, high taste concept.

Swathes of vivid grapefruit, kiwi, lime, pineapple, orange and gooseberry tumble over each other against a backdrop of subtle savoury biscuit, granary bread and pine nuts. It's not just the wealth of flavours, but the sheer potency of them which instantly and continuously impresses.

Light bodied, infused with a glorious sense of freshness and a stunning clarity of construction, this is a perfect summertime beer which is light enough to stick with until sundown. Here in the gloomiest depths of winter though, I found the experience every bit as gratifying.

I just wish more of us could share in the delights of beers like this without having to drive thirty miles (like I did) or searching around online only to be further restricted into making a bulk purchase.

Change is already long overdue.

Over to you, “The Big Four”.


Thursday, 29 September 2011

Day 138, Beer 138 - Shepherd Neame's "Canterbury Jack"

Today's Beer




Name – Canterbury Jack

Brewer – Shepherd Neame

Classification – Bitter

Strength – 4.0% ABV



Verdict - At A Glance

On the eye – Deep, vibrant orange gold.

On the nose – Nutty. In fact, this is a very serious nut-case, bordering on insane. (Yes, I know. Poor gag.)

On the tongue – Well, there's a real story here. (Read on...)

On the subject – Legend has it that the cask version of this started life as an occasional beer, but punter power was victorious yet again, and Shepherd Neame grasped the opportunity to entirely funk-up the recipe as well as the branding. And, for the benefit of all you cynics out there – yes, 'funk-up' was spelled correctly.

On the market – Perhaps not the most ubiquitous title of the Shepherd Neame range, but still found regularly in Tesco. For the housebound, the agrophobic and the downright lazy there's always Tesco.com.

On the
whole8.5/10



Full Review

What do we really mean by 'proper' beer?

Well, due to the abundant variety of humanoids currently active in this mortal realm, I'd say we all mean something every so slightly different when we use such subjective words.

So let me quickly narrow it down and simply deal with what I mean by 'proper' beer.

I'm feeling the need to do this because as soon as I'd taken my first sip of today's beer, I found myself declaring (actually out loud) that 'proper beer' was exactly what this ale was.

But a few short moments later, and I began to wonder what this spontaneous statement actually meant, and I soon realised it's nothing like as straightforward as I'd first imagined.

Having eventually set aside a bunch of unsatisfactory definitions for 'proper' such as 'superior', 'conventional', 'normal' and even 'as God intended' - I was finally left with the only definition which seemed to comfortably fit with Canterbury Jack.

'Proper, traditional tasting beer'.

However, this was actually quite a surprising conclusion to reach, given the label's claim that this a 'contemporary ale', a claim which is ably enhanced by some uncharacteristically 'groovy' Shepherd Neame branding. (Uncharacteristic, but also rather nice.)

So what had gone wrong here? Why did the label and the branding say one thing, whilst the beer itself was saying something quite different, albeit deliciously so?

It didn't take long for this question to be answered, and the solution came in the form of a few further sips. Sips which revealed that some seriously clever work has gone on in the Shepherd Neame brewhouse.

What they've managed to do here, is create a beer which takes all the best aspects of 'traditional ale' and then puts the most marvellous and ingeniously subtle ultra-modern 'spin' on its own identity.

By steering clear of heavy syrupy malts, by keeping the malt flavour contributions limited to savoury biscuit and nut themes, and by then ramping up the citrus via some vividly bitter hops, they've created a beer which bridges that pesky ever-widening gap between the two increasingly divergent and resolute camps of 'old beer' and 'new beer'.

As such bridging attempts go (and there are quite a few on the market these days) this is easily one of the most successful. Whether these bridge beers will ultimately manage to keep the warring camps connected is yet to be seen. Many would argue that its a question of either/or, and there's no hope for the 'in-betweeners', but I'm pretty sure that fine beers like this one are enough to make anyone stop and reconsider.

I really can't imagine any beer lover not finding this brew 'perfectly drinkable' at the very least, and I can imagine plenty more who would notch it up as an instant favourite. It's just a question of those drinkers and these bottles coming together in the first place, and that all depends on bridging beers 'catching on'.

Personally, I think it's something of a missed opportunity in the industry at present. The recent surge in creativity and experimentation within the world of craft brewing has created a divide, everyone knows it, and these 'bridge beers' should now be announcing themselves as such, taking on a clear self-identity all of their own, rather than trying to appeal to both opposing factions all at once which can make them appear aimless, mercenary, or as something which ultimately reflects nothing that either side really 'stands for'.

With the creation an entirely separate 'third way' camp – a clearly defined middle-ground alternative wherein good all-round, well-balanced beers are the name of the game – a whole new following could be found.

I live in hope...

In the meantime, this is a perfect example of this new, connective kind of beer.

Nutty, biscuity, richly bitter, medium bodied, crisp, dry, and greatly enhanced by dynamic highly-hopped citrus – this truly is a beer to suit every taste.

And, on reflection, perhaps that's what I really meant by 'proper beer'.